A practical guide to listing and selling puppies

Can you sell puppies online free?

You can sell puppies online free by publishing a listing with photos, since listing a pet on PetzLover costs nothing.

  • General classifieds sites — These reach a broad audience, but puppy listings sit next to furniture and job ads, and buyers usually can't filter by breed, price or gender the way a pet-specific site allows.
  • Dedicated pet marketplaces — People browsing these are already looking for a pet, not something else entirely. PetzLover falls into this category, lists 5,900+ breeds, and carries 10,000+ active listings across Ascension Island at any time.
  • Breed clubs — Useful if you're already active in a specific breed's community, though your reach stops at the edge of that group.
  • Social media groups — Quick to post in, but listings scroll out of view fast and there's rarely a way to filter, sort or verify who you're dealing with.

How do you post a puppy listing on PetzLover?

You post a puppy listing on PetzLover by creating a free account, adding photos and a description, choosing the right category, and publishing it.

  1. Create your account — Sign up before you post anything, then move on to adding photos and writing the description.
  2. Add photos and video — Upload clear photos and a short video of the puppy, since adding media to a listing is free and helps buyers get a real sense of it.
  3. Pick the listing type — Choose whether the listing is for sale, free to a good home, up for adoption, or a rehoming. PetzLover has a category for each.
  4. Write the details and publish — Fill in the description and publish; listings go live immediately, and buyers contact you directly through the listing.

What should you prepare before listing a puppy for sale?

A puppy listing does better with a little preparation: good photos, basic health information, and an honest description written before you post.

  • Clear photos and a short video — Use good light and show the puppy from a few angles, standing and moving if you can. Adding photos and video to a PetzLover listing doesn't cost anything, so there's no reason to skip it.
  • Basic health information — Note any vet visits, vaccinations given so far, and deworming, and keep the records handy in case a buyer asks to see them.
  • An honest description — Cover age, breed or mix, temperament, and what you know about the parents, so buyers know what they're getting before they message you.
  • Reasonable timing — Puppies are usually easier to place once they're a little older and settled. Plan the listing around when you can actually let them go.

How much should you charge for a puppy?

How much you charge for a puppy depends on breed, age, health and local demand, and the best way to judge a fair number is to compare similar listings rather than guess.

Purebred or sought-after breeds, a full set of early vaccinations, and strong local demand tend to push a price higher, while an older puppy or one without health records may sell for less. Location matters too, since prices can differ a lot between areas.

Rather than picking a number out of thin air, filter other puppy listings on PetzLover by breed and location, then sort by price low to high or high to low, to see the range sellers are actually asking near you.

Should you sell locally or ship a puppy to a buyer?

Selling locally is usually simpler for a puppy, since you can meet the buyer in person and avoid the extra risk of shipping a young animal to a stranger.

  • Meet in person when you can — Handing the puppy over yourself lets you see the buyer's home or car and check how they interact with the puppy before you commit.
  • Be careful with deposits — Only accept a deposit through a payment method you can trace, and be wary of anyone offering more than you asked or pushing to skip meeting first.
  • Know the common scam signs — Watch for buyers who won't video call, talk of a shipping agent collecting the puppy, or a payment that arrives accidentally overpaid with a request to refund the difference.
  • Remember listings are reviewed — Every listing on PetzLover is reviewed, and anything that breaks the rules is removed. Treat the in-person meeting with the same care regardless, since you're still the one who shows up.

What are the rules for selling puppies where you live?

Requirements for selling puppies depend on where you live, covering things like breeder registration, vaccination proof, and how old a puppy should be before it leaves its mother.

  • Breeder registration or licensing — Some areas expect sellers to register or hold a license before selling puppies regularly. Check the rules where you live before you list.
  • Vaccination and health records — Buyers often ask about vet visits and vaccination history. Check the rules where you live for what documentation is typically expected.
  • Age before rehoming — How old a puppy should be before leaving its mother can depend on where you are. Check the rules where you live before setting a handover date.
  • Identification requirements — Microchipping or similar identification can matter before a puppy changes hands in some places. Check the rules where you live.

What if nobody enquires about your puppy listing?

If nobody enquires straight away, the listing usually needs a better photo, a clearer price or a little more time, not a complete rewrite. Check that the photos are clear, the description is complete, and the price sits close to what similar puppies nearby are asking; a free listing on PetzLover stays live for four months, which gives you time to adjust it.

If the four months pass without a sale, you can renew the listing instead of writing it again from scratch. Promotion is optional and bought for one listing at a time rather than as an ongoing subscription; try it only on the listing that needs a boost.

Where do you list a breeding dog or stud service?

If you're listing a breeding dog or a stud service rather than a single puppy, PetzLover has a separate breeding and stud category built for that.

Using that category keeps the listing in front of people actually looking for breeding stock or stud services, instead of buyers wanting a family pet. If most of what you list is pet puppies from an occasional litter, the standard for-sale category is still the right one to use.

Frequently Asked Questions

How long has PetzLover been running?

PetzLover was founded in 2012, and has been running as a dedicated pet marketplace since then. Whatever else you check before listing, that history is separate from how any single puppy sells.

Can you give a puppy away for free instead of selling it?

Yes, a listing on PetzLover can be for sale, free to a good home, offered for adoption, or listed as a rehoming. Pick whichever matches your situation when you create the listing.

How soon does a listing go live after you publish it?

A listing goes live immediately after you publish it, so buyers across Ascension Island can see it as soon as it's up.

Can you list every puppy in a litter separately?

Yes, there's no limit on how many free listings you can post. Each puppy can have its own listing, its own photos, and its own description.

How do buyers actually get in touch about a puppy?

Buyers contact you directly through the listing itself, without needing a separate app or platform to arrange it. You reply from within the same listing, so the conversation stays in one place.

Can you sell a puppy without papers or pedigree registration?

You can list and sell a puppy without registration papers, but mention this clearly in the description. Many buyers search specifically for registered or pedigree puppies, and being upfront avoids wasted messages later.

What if you're rehoming a puppy someone else bred?

Be upfront that you're passing along a puppy someone else bred, and include everything you know about its age, health and temperament. Buyers appreciate honesty about a puppy's background even when you're not the original breeder.